Compliance without killing performance
Implement consent and privacy intelligently, maintaining tracking, data quality, and marketing performance — without compromising ROAS, LTV, or growth.
70% of companies
already rely on consent and first-party data to maintain tracking and performance.
58% of companies
see a direct impact on conversion measurement and ROAS with well-implemented consent.
50% of eCommerce SMEs
view consent management as essential for online growth.
Ensure privacy, data quality, and marketing performance — all at the same time.
Consent management is no longer just a legal requirement. Today, it’s a critical piece for tracking, Paid Media performance, automation, and sustainable growth. Many brands implement CMPs and Consent Mode just to “comply” — and end up losing:
- Reported conversions
- Signal quality for Google Ads and Meta
- Audiences for remarketing
- Data confidence for decision-making
Stop managing everything alone
Let us build the system that works for you.
Create a truly intelligent consent system.
Comply with GDPR Without Losing Tracking
Granular consent and regular audits to ensure every click and interaction respects user choices.
Protect User Data
In a world where privacy violation fines reach millions of euros, data protection isn't optional — it's the foundation of trust.
Maintain Signal Quality
With optimized Consent Mode v2, I ensure essential events flow even with partial consents for campaigns and automations.
Continue Scaling
Wrong data = wrong decisions. I build systems that deliver reliable metrics, from GA4 to CRM.
Google Consent Mode v2
Maintain data continuity even when users don't give full consent.
I handle the implementation of Google Consent Mode v2 with a total focus on efficiency, ensuring your tracking flows without interruptions — even in partial consent scenarios. Here’s what I include in the setup:
- ad_storage: For optimized ads and remarketing without failures.
- analytics_storage: Precise metrics in GA4, regardless of user choices.
- functionality_storage: Site features that respect privacy.
- security_storage: Data protection in all interactions.
- personalization_storage: Personalized content that doesn’t compromise compliance.
Seamless integration with GA4, Google Ads, and Google Tag Manager (GTM) for a cohesive ecosystem.
CMP Configurations (Consent Management Platform)
No intrusive or poorly configured banners that destroy conversions.
Configuration of Google-certified Consent Management Platforms (CMPs), ensuring consent is fluid, legal, and invisible to the user — without compromising the experience or conversions, including:
- Technical implementation via GTM or direct code
- Legal configuration adapted to the Portuguese market (GDPR / CNPD)
- Full integration with Google Consent Mode
- Customization of banners and consent preferences
- Cross-device and cross-browser testing
Consent-Based Event Conditioning
Not all events need to fire every time.
There’s no need to fire all events for everyone — that just creates noise and legal risks. I configure event and tag conditioning based on the user’s real consent, creating a system that filters what’s important, respects choices, and optimizes data flow. Result? More precise tracking, without surprises or violations. Ensuring:
- Total respect for user choices
- Correct firing of essential events
- Compatibility with GA4, Ads, Meta, and CRM
- Reduction of errors and invalid events
Privacy and Tracking Audits
Don't wait for a CNPD fine or a drop in ROAS to act.
I use advanced tools like Google Tag Assistant, GTM debugger, and compliance scans to map everything — from CMP to GA4 — and deliver actionable insights.
- Tags firing without consent
- Duplicated or lost events
- Breaks between CMP ↔ GTM ↔ GA4
- Attribution and reporting issues
- Legal and technical risks
Consent Management Resources
How to Choose a Consent Management Platform: GDPR & CCPA Compliance Guide
We’ve all heard the mantra that data privacy is just a legal hurdle—a necessary friction...
Understanding Social Media Cookies: How Platforms Track Your Online Activity
Many eCommerce brands view social media integration as a simple matter of aesthetic engagement—adding like...
What is a Cookie Notice? Essential Guide for GDPR & CCPA Compliance
Most eCommerce brands view the cookie notice as a trivial piece of legal boilerplate—a diretrizry...
Global Privacy Control (GPC) Explained: The Universal Opt-out Signal
Many eCommerce leaders operate under the misconception that data privacy is merely a legal hurdle...
Privacy Policy Guide: What It Is, Compliance (GDPR, CCPA), and How to Write
Many e-commerce brands view the Privacy Policy as a passive legal shield—a block of text...
Cookie Consent Exemptions Explained: Criteria for Strictly Necessary Cookies
The common mantra for e-commerce compliance is to treat every cookie as a liability, leading...
Ready for compliance without losing growth?
