Grow · Consulting
eCommerce growth consulting for WooCommerce stores
I help online store owners decide where to put their time and budget to grow profitably. I bring margin, retention and reliable data together into a concrete plan with clear priorities.
In short
eCommerce growth consulting is strategic support that pinpoints where your store can grow profitably and sets out a prioritised plan to get there. I work with owners and teams of WooCommerce stores that already sell and want to make decisions based on margin, retention and data rather than gut feel. It covers strategy, funnel, KPIs, offers and ongoing advisory.
What is included
- Growth Strategy & Roadmap
- Funnel & Customer Journey Design
- KPI Frameworks
- Offer & Promo Planning
- Ongoing Growth Advisory
When outside help makes sense
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Revenue up, profit flat
Sales are growing, but acquisition costs, discounts and delivery eat into margin. At the end of the month there is little or nothing left.
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Too many ideas, no priorities
A new channel, a new app, a site redesign, more ads. Everything feels urgent and there is no shared way to decide what comes first.
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Numbers that don’t add up
WooCommerce, GA4 and the ad platforms all report different figures, and nobody trusts the data enough to act on it.
How I approach growth
I look at the store as a business, not just a website: margin per order, acquisition cost, repeat purchase and team capacity. Recommendations always follow the three pillars, in this order.
- Retain: increase repeat purchase and customer value before buying more traffic
- Measure: make sure data is reliable and KPIs are understood by the whole team
- Grow: invest in acquisition and offers with margin always in view
Growth consulting services
You can start with a single project, such as a roadmap or a KPI framework, and move on to ongoing advisory if it makes sense.
Growth Strategy & Roadmap
A business diagnosis and 90-day roadmap, with initiatives prioritised by impact, effort and margin, and a success metric for each.
Funnel & Customer Journey Design
A journey map, GA4 funnel analysis and a prioritised list of the friction points costing you sales, from product page to post-purchase.
KPI Frameworks
Contribution margin, CAC, MER, LTV and repeat rate, with single definitions, agreed sources and a dashboard your team will actually use.
Offer & Promo Planning
A promotional calendar, offer mechanics and coupon rules built from margin, with analysis of the real profit after every promotion.
Ongoing Growth Advisory
Monthly KPI reviews, an experiment backlog and decision support, like a part-time head of growth for your store.
How the consulting works
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Diagnosis
I analyse orders, margins, acquisition channels, funnel and retention to understand where the store stands and what is holding it back.
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Priorities
I turn the diagnosis into a list of opportunities scored by impact, effort and confidence.
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Plan
I build a roadmap with owners, timelines and success metrics, sized to your team.
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Supported execution
I support delivery, review results regularly and adjust priorities when the data calls for it.
How much profit is your store losing?
Run the free simulator: we scan your site, estimate the profit leaks in euros and send you a PDF diagnostic with a 90-day plan.
What kind of store is this consulting for?
WooCommerce stores with steady sales that want to grow more profitably. If you are still validating product and market, the first conversation will help establish whether now is the right time.
Do you implement or only advise?
It depends on the scope. I can implement directly across retention, tracking and automation, and guide your team or partners on the rest. The aim is for recommendations to actually get done.
Do you work with stores on other platforms?
My specialism is WooCommerce, where I know the data, plugins and limitations in depth. The strategic side applies to other platforms, but hands-on implementation is where WooCommerce expertise makes the difference.
How is pricing set?
Each proposal is tailored to the scope, duration and level of involvement. On the discovery call I work out what your store needs before proposing any fee.
Want to know where your next growth step lies?
Book a discovery call and I will go through your store’s numbers and first priorities with you.