Rank Math
SEO Software
Rank Math is an all-in-one WordPress SEO plugin with native WooCommerce functionality for product SEO, Schema, XML sitemaps, metadata and…
- To verify
Technical SEO · GEO
Prepare your store to be cited by AI answer engines
I work on the technical structure and content of your WooCommerce store so tools such as ChatGPT, Perplexity or Google's AI Overviews can understand it and cite it.
In short
Generative Engine Optimisation (GEO) is the work of making a website easy for generative AI answer engines to understand, trust and cite. On a WooCommerce store, that means complete structured data, a clear and consistent brand identity, appropriate crawler access and content that answers shoppers' questions directly. It is for stores that want to be present when customers research and compare products through AI assistants.
Why many stores are left out of AI answers
A brand that is unclear as an entity
Name, address, profiles and brand description vary from page to page and platform to platform, making correct association harder.
Content without direct answers
Pages describe products but do not answer what shoppers ask, such as compatibility, sizing, materials or differences between models.
Crawlers blocked by default
Robots.txt or CDN settings block AI crawlers by default, without anyone deciding whether that makes sense for the store.
How I approach GEO
I start from a solid technical SEO base, because answer engines rely on pages they can crawl and understand. On top of that, I work on entity clarity, structured data and content format, and track the brand's presence in answers over time.
- Complete, consistent organisation, product, FAQ and breadcrumb structured data
- Brand identity aligned across the site, profiles and relevant directories
- Answer-first content on category pages, guides and FAQs
- An AI crawler access policy agreed with you and documented
What you get
AI presence diagnosis
A snapshot of how the brand and products appear today for a set of relevant questions, across several answer engines.
Structured data plan
Organisation, product, FAQ and breadcrumb markup reviewed, with what to add and where.
Entity review
A list of inconsistencies in how the brand is described on and off the site, with suggested fixes.
Answer-first content templates
Structures for category pages, buying guides and FAQs that answer directly and verifiably.
Crawler policy
A documented recommendation on which AI crawlers to allow or block, with the implications of each option.
How the work runs
Questions and baseline
I agree with you the questions your customers ask and record how the store appears in answers today.
Technical base
I check crawlability, structured data and crawler policy, and fix whatever stops the store being understood.
Entity and content
I align the brand identity and restructure priority pages around direct answers.
Follow-up
I measure presence in answers again and adjust priorities based on what has changed.
Tools I use
- Google Search Console
- Bing Webmaster Tools
- Schema Markup Validator
- Rich Results Test
- Peec AI
- Screaming Frog SEO Spider
- Rank Math
- SEOPress
- Yoast SEO
Can you make sure my store appears in ChatGPT?
No. No consultant controls what AI engines answer, and those answers change often and vary between users. What I can do is make the store easier to understand and cite, and measure progress transparently.
Does GEO replace traditional SEO?
No. Answer engines rely heavily on pages they can crawl and on sources they consider trustworthy, so a sound SEO base is still essential. GEO adds attention to entities, structured data and content format.
Should I block AI crawlers?
That is a business decision. Blocking may limit how your content is used, but it can also reduce the chance of the store being cited. I set out the options and implications, and the decision is documented.
How do you measure presence in AI answers?
With a fixed set of relevant questions tracked over time across several engines, manually or with monitoring tools. The results are indicative and should be read as a trend, not an exact position.
Related tools
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SEOPress
SEO Software
SEOPress is an all-in-one WordPress SEO plugin with dedicated WooCommerce tools for product SEO, structured data, XML sitemaps, redirects and…
- To verify
-
Yoast
SEO Software
Yoast is an SEO platform with dedicated WooCommerce tools for product optimisation, structured data, XML sitemaps, metadata and technical SEO.…
- To verify
Some links are affiliate links: if you sign up, I may earn a commission at no extra cost to you. It never changes my assessment. How this works
Want to know how your store shows up in AI answers?
Book a discovery call. I will test a few questions relevant to your sector and show you where the store stands and what is missing.
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