I also work with PrestaShop
Measurement, consent and retention for PrestaShop stores
PrestaShop is still used by many stores across Portugal and Europe. I support them on measurement, consent and retention, always working with whoever develops the store.
In short
I also work with PrestaShop stores on tracking projects with GA4 and Google Tag Manager, consent set-up and email and SMS automation. I don't build PrestaShop modules or themes; I coordinate with the store's developer. It suits PrestaShop stores that want reliable data and more repeat orders.
What I do for PrestaShop stores
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Measurement plan
I define the ecommerce events you need and specify the data layer for your developer to implement.
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Google Tag Manager and GA4
I configure tags, triggers and variables, and check that measured orders match those recorded in the store.
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Consent
Choosing and configuring a compatible consent platform and Google Consent Mode v2, with testing of the gated tags.
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Email and retention
Connecting the store to your email platform and building the essential automated flows for repeat purchases.
Common problems on PrestaShop
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Outdated modules
Older tracking modules send events in a format that no longer matches current GA4 requirements.
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Undocumented customisations
Changes built up over the years make it hard to tell where the data sent to your tools actually comes from.
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Incomplete email integrations
Orders and products don't sync with the email platform, which limits segmentation and automated flows.
A typical PrestaShop stack
Google Tag Manager with a data layer I specify and your developer implements, GA4, a consent platform with Consent Mode v2, and an email platform with a PrestaShop module or integration. The choice depends on the store's version and installed modules.
Do you build PrestaShop modules?
No. I write clear technical specifications for the data layer and integrations, and review the developer's work before it goes live.
Does this work on older PrestaShop versions?
It depends on the version and the state of the modules. In an initial review I check whether accurate measurement is feasible or whether upgrading the store should come first.
Is it worth moving from PrestaShop to WooCommerce?
Not always. It depends on your catalogue, integrations and team. I can help you weigh up the pros and cons with no stake in a particular answer.
Is your PrestaShop store leaking profit?
The free simulator scans your store, checks tracking, consent and speed, and estimates, in euros, the profit at stake.
Running a PrestaShop store
Book a call and describe your store. I'll tell you whether I can help and how we would split the work with your developer.