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Consultor de Marketing Digital

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Digital transformation · Tools

Choose the right tool on criteria, not on demos

I help your WooCommerce store choose SaaS tools based on real requirements, structured trials and total cost, rather than sales promises.

In short

Tool and SaaS evaluation is a structured process for choosing software based on requirements, weighted criteria and hands-on testing. I define the requirements with you, compare options in a matrix covering WooCommerce integration, data protection, total cost and migration effort, and organise trials before the decision. It is for stores about to choose or replace an email platform, CRM, helpdesk, ERP or other core tool.

How software choices go wrong

  • Decided by the best demo

    The tool chosen was the one with the most convincing presentation, not the one that best fits the store's needs.

  • Costs that surface later

    Per-contact, per-user or volume-based pricing, add-on modules and migration costs that never made it into the original sums.

  • Integration assumed, not checked

    The WooCommerce connection exists on paper but does not sync the data the store needs, or relies on a poorly maintained plugin.

How I evaluate tools

I start with requirements, separating essentials from nice-to-haves, and only then look at the market. Every option is scored against the same criteria and tested on real scenarios from your store, so the decision is comparable and justified.

  • Requirements defined with the people who will use the tool every day
  • A weighted criteria matrix applied equally to every option
  • Checks on WooCommerce integration, data processing agreements and data location
  • Guided trials with real scenarios before deciding

What you get

  • Requirements document

    Essential and nice-to-have requirements, validated with the people who will use the tool.

  • Shortlist

    The tools that meet the essential requirements, with the reason for each exclusion.

  • Evaluation matrix

    A weighted comparison covering features, integration, data protection, support, total cost and migration effort.

  • Trial plan

    Concrete scenarios for testing each finalist during the trial period.

  • Final recommendation

    A short document with the recommended option, the risks identified and next steps for implementation.

Evaluation steps

  1. Requirements

    I gather needs from the team and separate essentials from nice-to-haves.

  2. Research and shortlist

    I identify relevant options and rule out those that miss essential requirements.

  3. Scoring and trials

    I score the finalists in the matrix and oversee trials using real scenarios.

  4. Recommendation

    I present the recommendation, the risks and the implementation or migration plan.

Tools I use

  • Google Sheets
  • Notion
  • Airtable
  • Miro
Do you earn commission on the tools you recommend?

Some tools run affiliate programmes, and when I use such a link it is clearly disclosed. In a paid evaluation, the recommendation rests on the criteria matrix and the trials, not on that relationship. The method is documented so you can check the decision yourself.

Do you check whether tools are GDPR compliant?

I check practical points such as whether a data processing agreement is available, where data is stored and which subprocessors are declared. I do not carry out a legal assessment, which should sit with your adviser in that area. The points checked are recorded in the matrix.

What if my current tool turns out to be the best option?

That happens, and it is a perfectly valid outcome. Often the problem is not the tool but how it was configured or adopted. In that case, the recommendation is to improve how it is used rather than migrate.

Related tools

Some links are affiliate links: if you sign up, I may earn a commission at no extra cost to you. It never changes my assessment. How this works

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About to choose or replace a key tool?

Book a discovery call before you sign. I will help you define the requirements and structure the evaluation.

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