Newsletter
Practical ideas to grow your WooCommerce store
I write about what works in retention, measurement and paid media for online shops. Short, usable pieces with no easy promises.
In short
The newsletter is a regular email with practical ideas on retention, tracking, consent and paid media for WooCommerce stores. I write it myself, drawing on day-to-day work with online shops. It is for store owners and marketing teams who want to grow methodically.
What you'll get
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Retain
Ideas for email and SMS flows, segmentation and messages that lift repeat purchases without wearing out your list.
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Measure
Clear explanations of GA4, Google Tag Manager, Consent Mode v2 and the changes that affect store tracking.
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Grow
Thoughts on paid media, offers and investment decisions grounded in margin and customer value.