Email and SMS platform
Klaviyo for WooCommerce stores
Klaviyo is one of the email and SMS platforms I use most often for online shops. I set up the integration, segments and flows so they run on your store's real data.
In short
Klaviyo is an email and SMS marketing platform built for eCommerce, with integrations for WooCommerce, Shopify and other platforms. I set up new accounts, review existing ones and build flows, segments and campaigns. It suits stores that want to automate retention based on purchase behaviour.
What I do in Klaviyo
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Store integration
Connecting WooCommerce or another platform, and checking that orders, products and browsing events sync properly.
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Segmentation
Segments based on behaviour and customer value, such as recent buyers, repeat customers and lapsed customers.
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Automated flows
Welcome, browse, abandoned basket, post-purchase, win-back and other flows tuned to your store's buying cycle.
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Consent and deliverability
Forms with separate consent for email and SMS, sending domain authentication and good list hygiene.
Common problems in Klaviyo accounts
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Flows set up and forgotten
Flows switched on from templates without reviewing copy, filters or delays to suit the store.
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Missing events
The integration doesn't send every event needed, which rules out browse flows or product-based segmentation.
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Lists without clear consent
Contacts imported with no consent record, a risk both under the GDPR and for deliverability.
Where Klaviyo fits in your stack
Klaviyo takes in data from your store and website, and feeds segments and audiences back to Meta Ads and Google Ads. It works best when consent is captured on the store in line with your consent platform and when email conversions are also visible in GA4.
Is Klaviyo the best option for every store?
No. It is a comprehensive platform, but the cost rises with the number of contacts. For smaller stores or simpler needs, other options may make more sense.
Do you earn commission for recommending Klaviyo?
I always recommend the tool that suits the store, regardless of any commission.
Can you review my existing Klaviyo account?
Yes. A review covers integration, flows, segments, forms, consent and deliverability, and ends with a list of improvements ranked by impact.
Is your Klaviyo store leaking profit?
The free simulator scans your store, checks tracking, consent and speed, and estimates, in euros, the profit at stake.
Want more from Klaviyo
Book a call and we'll review your account together, or talk through whether Klaviyo is the right move.