I also work with Shopify
Tracking, consent and retention for Shopify stores
WooCommerce is my speciality, but the Retain, Measure and Grow method translates well to Shopify. Here is what I do and what I leave to specialists.
In short
I also work with Shopify stores, mainly on GA4 tracking, consent set-up, email and SMS automation and paid media campaigns. I don't build Shopify themes or apps. It suits Shopify stores that need reliable data and a retention strategy.
What I do for Shopify stores
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GA4 measurement
I review the GA4 connection and ecommerce events, and use Shopify's customer events features when you need to go further.
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Consent
Setting up a Shopify-compatible consent platform and Google Consent Mode v2, making sure choices actually reach the tags.
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Email and SMS
Connecting your email platform, segmentation and automated welcome, basket, post-purchase and win-back flows.
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Paid media
Google Ads and Meta Ads campaigns with accurate conversions and spending decisions based on margin.
Problems I see on Shopify
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Several sources sending the same events
Apps, native integrations and manual code can all duplicate purchases in GA4 and the ad platforms.
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Limited visibility at checkout
Restrictions on custom code at checkout mean the final purchase steps must be measured with care.
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Overlapping apps
Separate email, review and pop-up apps capture contacts in disconnected ways, without consistent consent.
A typical Shopify stack
GA4 via the official integration or customer events, a consent platform with Consent Mode v2, an email and SMS platform with a Shopify integration such as Klaviyo, and Google Merchant Center for feeds. I adapt the choice to your Shopify plan and the apps already in place.
Do you build Shopify themes or apps?
No. I focus on measurement, consent, retention and paid media. When development is needed, I work with the developer or agency that maintains the store.
Can you help migrate from Shopify to WooCommerce, or the other way round?
I can help plan the migration from a tracking, technical SEO and email point of view, so no data or history is lost. The technical move of products and theme is a job for a developer.
Is the method the same as on WooCommerce?
The principles are the same: measure first, retain the customers you have, and only then accelerate acquisition. What changes is how each step is implemented.
Is your Shopify store leaking profit?
The free simulator scans your store, checks tracking, consent and speed, and estimates, in euros, the profit at stake.
Running a Shopify store
Book a call and tell me what you need. If the project isn't a good fit for me, I'll say so plainly.