ActiveCampaign
Ecommerce Marketing Software
Email marketing and automation with built-in CRM
- Native plugin
- Free trial · Free trial
Recommended stack
The marketing stack I recommend for online stores
Rather than a pile of separate tools, a store needs a set that works together: retain, measure and grow on reliable data.
In short
The recommended stack is the set of email/SMS, tracking, consent and advertising tools I consider a sound foundation for an online store, starting with WooCommerce. I explain the role of each layer and how they connect. It is for anyone setting up or reviewing their stack without piling up redundant tools.
Why I think in layers
I organise the stack in four layers: email and SMS to Retain, tracking and consent to Measure on reliable, GDPR-compliant data, and ads and feeds to Grow. Each layer must pass data to the next without loss. An excellent tool in isolation is worth little if consent or tracking breaks along the way.
Recommended Stack for WooCommerce
Four layers that cover retention, measurement and growth on a WooCommerce store, with the tools I consider for each.
See all tools
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Brevo
Ecommerce Marketing Software
All-in-one marketing platform: email, SMS, WhatsApp and CRM
- Native plugin
- Free trial · Free plan available
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ClickUp
Project Management & Productivity Software
Maximize productivity, Software, AI, and humans converge
- Via Zapier / Make
- Free plan · Free plan available
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CookieYes
Privacy & Compliance Software
CookieYes is a Google-certified Consent Management Platform that helps websites and eCommerce businesses manage cookie consent, privacy preferences and tracking…
- To verify
CookieYes
Consentimento e RGPD
Plataforma de gestão de consentimento de cookies com plugin para WordPress
- To verify
- Free plan
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Hubspot
CRM & Customer Management Software
HubSpot is an all-in-one customer platform combining CRM, marketing automation, sales, customer service and data management. For WooCommerce brands, marketplace…
- To verify
Klaviyo
Email e SMS
Plataforma de email e SMS para eCommerce com foco em dados de cliente e segmentação
- To verify
- Free plan
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Klaviyo
Ecommerce Marketing Software
Klaviyo is a customer data and marketing automation platform built for eCommerce, combining email, SMS, segmentation, predictive analytics, reviews and…
- To verify
Some links are affiliate links: if you sign up, I may earn a commission at no extra cost to you. It never changes my assessment. How this works
Do I need every layer from the start?
No. An early-stage store can start with email, consent and well-configured basic tracking. Server-side tracking and further layers make more sense once ad spend and data volume justify the cost.
Is the stack the same for every platform?
The principles are the same, but integrations differ. I start with WooCommerce, the platform I specialise in, and list the tools that integrate well with it.
Can you review my store's stack?
Yes. In an audit or discovery call I look at the tools you already use, where they overlap and where data is lost, and propose a stack suited to your store's stage.
Right tools, but still losing profit?
The free simulator shows, in euros, where your store loses profit even with good tools, and what to fix first.