About me
Growth consultant for WooCommerce stores
I work independently with online shops that want to grow on margin. I carry out the diagnosis, the plan and the implementation myself.
In short
I am an independent growth consultant specialising in WooCommerce stores, based in Portugal. I help online shops increase profit, retention and customer lifetime value through email and SMS, reliable tracking, GDPR-ready consent and paid media. I work directly with whoever runs the store, from diagnosis to implementation.
Who I am
My name is Carlos Barge, and I work as an eCommerce Growth Consultant, partnering closely with founders and marketing teams to scale online revenue without sacrificing profitability or data integrity.
My work is centred on building data-driven eCommerce systems where tracking, consent, CRM, paid media, and automation work together to maximise ROAS, LTV, and long-term growth.
Today I focus on one very specific kind of client: WooCommerce stores that already sell and want to grow profitably, with more repeat customers, reliable data and ad spend that pays for itself.
Background and credentials
Professional background: I have over 10 years of experience in digital marketing, focused on e-commerce, performance marketing, automation and analytics. Since March 2022 I have worked as E-commerce Performance & Marketing Automation Consultant at Hexagon Intelligence (Lisbon), managing Google/Meta Ads, Klaviyo automation, GA4/GTM tracking and Google Consent Mode v2. I am also the founder of Plushie (since October 2024) and Prendas Originais (since March 2025). Previously, I was Head of SEO & Analytics at Performance Sales/WYperformance (July 2016 – March 2022), founder of A Matter Of Style (July 2019 – August 2023), Sales & Marketing Executive at Mullan Lighting, Ireland (April 2015 – June 2016), and PPC & SEO Account Manager at PortugalBrands (February 2012 – April 2015).
Certifications: AdWords Fundamentals, Display Advertising and California Consumer Privacy Act [issuing body and date to be confirmed].
How I work
Four principles guide every project.
Measure before deciding
Before touching campaigns or automations, I make sure the data is reliable. Decisions based on bad data are expensive.
Do, not just advise
I implement what I recommend, or work closely with whoever does. A plan that never gets executed won't grow your store.
Document and hand over
Everything lives in the client's accounts and is documented, so your store never depends on me.
Honesty about what I don't do
When a request falls outside my remit, I say so straight away and suggest alternatives rather than taking on work someone else would do better.
What you can expect
On a project with me you get:
- Direct contact with me, with no middlemen or account managers
- Written proposals with a fixed scope, timeline and fee
- Logins, accounts and data always in the store's name
- Clear reports on what has been done and what comes next
- GDPR compliance built into every configuration
Let's get acquainted
Book a discovery call. It's the best way to find out whether the way I work suits your store.