I also work with Magento
Tracking, consent and email for Magento stores
Magento and Adobe Commerce stores usually have a dedicated technical team. I come in as the measurement, consent and retention consultant, working alongside them.
In short
I also work with Magento and Adobe Commerce stores as a tracking, consent and email automation consultant. I define the measurement plan and specifications, configure Google Tag Manager and the marketing tools, and the technical team implements anything that needs code. It suits stores with larger catalogues and operations.
What I do for Magento stores
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Measurement plan and data layer
I specify events and product attributes for the data layer, suited to large catalogues and configurable products.
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Google Tag Manager and GA4
Configuring and validating tags, including regular comparisons between measured and recorded orders.
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Consent
Integrating a consent platform with Google Consent Mode v2 and reviewing every tag and pixel on the store.
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Email and segmentation
Connecting your email platform, defining segments and building automated retention flows.
Common problems on Magento
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Conflicting tracking extensions
Extensions installed at different times send overlapping events that are hard to debug.
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Long release cycles
Every code change passes through several environments, so specifications need to be right first time.
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Complex product data
Configurable products and customer-group pricing make it harder to send correct values to GA4 and ad platforms.
A typical Magento stack
Google Tag Manager with a data layer built by the technical team, GA4, a consent platform with Consent Mode v2, and an email platform with a Magento extension or integration. Server-side tagging is often justified for stores of this kind.
Do you build Magento extensions?
No. I define what should be measured and how, and the technical team implements it. I then validate it on staging and in production.
Do you work with Adobe Commerce Cloud?
Yes, from a marketing and measurement standpoint. Infrastructure and code remain with the technical team or implementation partner.
How do you coordinate with the technical team?
Through written specifications, a shared staging environment and short validation meetings. The aim is for each change to ship once, and ship correctly.
Is your Magento store leaking profit?
The free simulator scans your store, checks tracking, consent and speed, and estimates, in euros, the profit at stake.
Running a Magento store
Book a call so we can assess your tracking and agree how best to work with your technical team.