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Glossary

Engagement Rate

Engagement Rate: Engagement rate measures how much people interact with your content, emails, ads or site relative to how many saw it.

Engagement rate measures how much people interact with your content, emails, ads or site relative to how many saw it. In GA4 it is the percentage of sessions that lasted more than 10 seconds, had a conversion event or had at least two page views. On social media it counts likes, comments, shares and clicks.

It shows whether the content is relevant, but should be read together with conversions.

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