Most eCommerce promotions are planned around the calendar, not the numbers. Discounts get bigger, campaigns get louder, and revenue goes up while profit stays flat. We design offers and promotional plans that drive the right customers to buy, at a margin your business can sustain.
Most brands can tell you how much revenue a promotion generated, but not whether it was actually profitable, or whether those customers would have bought anyway. Without that clarity, every sale becomes a habit and every discount a new baseline. We help your team:
- Build a promotional calendar around goals, stock and cash flow
- Design offers that protect margin instead of defaulting to percentage discounts
- Match the right offer to the right audience, from new visitors to loyal customers
- Measure promotions by profit and incrementality, not just revenue
Promotional Calendar Planning
We map the year's key moments, from seasonal peaks to quieter periods, and align offers, budgets, stock and channels so campaigns are planned, not improvised.
Offer Architecture & Margin Guardrails
We define which types of offers fit each goal (bundles, free shipping thresholds, gifts, loyalty rewards, discounts) and set the limits that keep every promotion profitable.
Audience-Based Offers
Not every customer needs a discount to buy. We segment offers by behaviour and value, so new, returning and high-value customers each get the incentive that actually makes sense.
Post-Promotion Analysis
We measure what each promotion really delivered: profit, new vs returning customers, post-promo dips and long-term impact, and feed the learnings into the next plan.
An offer strategy built around your margins and customers
Designed for your business, not a generic sales calendar
We plan offers and promotions for eCommerce and DTC brands on Shopify, WooCommerce and custom platforms, always starting from your real margins, customer data and stock situation, not from what competitors are discounting. Our approach includes:
- Analysing past promotions by profit, new vs returning customers and post-promo performance
- Defining margin floors and discount limits by product, category and objective
- Building a promotional calendar aligned with stock, cash flow and advertising budgets
- Designing offer structures (bundles, thresholds, gifts, loyalty, early access) beyond simple discounts
- Segmenting offers by customer behaviour and value across email, SMS, paid media and the website
- Setting up post-promotion reporting so every campaign improves the next one
We make sure your offer and promo planning works alongside your growth roadmap, your KPI framework and your marketing automation, so promotions support the wider strategy rather than undermining it.
The result? A promotional plan where every offer has a purpose, a margin limit and a measurable outcome, and growth doesn’t depend on ever-deeper discounts.
