This checklist helps you check, step by step, whether your WooCommerce store’s GA4 property is set up properly. It is designed for store owners and managers who want to know whether they can trust the numbers before making investment decisions.
What it covers
- Property settings: time zone, currency, data retention, internal traffic filters and exclusion of unwanted referrals such as payment gateways.
- eCommerce events: checks for product view, add to cart, begin checkout and purchase, with the expected parameters.
- Values and duplicates: confirming that order value, tax and shipping are sent consistently and that purchases are not recorded twice.
- Consent: checking the connection between the CMP and Google Consent Mode v2.
- Conversions and links: key events marked, links to Google Ads and Search Console.
- Final validation: comparing WooCommerce orders with purchases recorded in GA4.
How to use it
Work through the list in order and mark each point as confirmed, to fix or not applicable. The points to fix are a good starting point for a conversation about tracking.
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