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Glossary

Deliverability

Deliverability: Deliverability is the ability of your emails to reach the inbox instead of the spam folder or being blocked.

Deliverability is the ability of your emails to reach the inbox instead of the spam folder or being blocked. It depends on sender reputation, domain authentication (SPF, DKIM and DMARC), list quality, engagement and the content of the message.

Poor deliverability silently reduces the results of every email and SMS flow, so it should be monitored continuously.

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