KPI Frameworks built for faster, more confident business decisions.
Stop looking at scattered metrics across different dashboards. We build a single KPI system — ROAS, LTV, CAC and MER — that shows the real health of your eCommerce business and guides every investment decision.
Get full clarity on what's actually driving returns
Most eCommerce brands measure too much and understand too little. Metrics scattered across ad platforms, Analytics and your CRM rarely tell the same story — and that leads to bad budget and growth decisions. We help your team:
- Unify ROAS, LTV, CAC and MER into a single business view
- Understand whether you're growing with profit or just with revenue
- Set investment targets based on real data, not guesswork
- Build a decision framework your team actually uses every week
MER: the metric most businesses are missing
Marketing Efficiency Ratio shows marketing's real impact on total revenue — something channel-level ROAS can never show on its own.
Weekly decisions, not quarterly ones
With a well-designed KPI framework, your team stops waiting for the monthly report to know whether a campaign or offer is working.
LTV:CAC as your growth compass
A healthy ratio between Lifetime Value and Customer Acquisition Cost tells you whether you can safely scale acquisition spend — or not.
Reach clients everywhere.
Targets Aligned with Reality
We set realistic ROAS, CAC and MER targets based on your own history, margin and customer lifecycle — not generic market benchmarks.
Proven Methodology
We apply frameworks tested on national and international eCommerce brands, adapted to your business's data maturity.
Business View, Not Just Marketing
We connect marketing KPIs (ROAS, CAC) to business KPIs (margin, LTV, net revenue) so every decision has a real impact on profit.
Faster Decisions
A clear framework ends the debate over "which number is right" and speeds up how your team reacts to campaign results.
A KPI system
We build KPI frameworks for eCommerce brands on Shopify, WooCommerce and custom platforms — always starting from the data you already have, without relying on guesswork. Our approach includes:
- Auditing your current KPIs and the data sources used to calculate them
- Defining your metrics framework (ROAS, MER, CAC, LTV, LTV:CAC ratio)
- Building targets and decision thresholds (when to scale, pause or optimize)
- Structuring reports and dashboards for ongoing tracking
- Aligning marketing, data and finance teams around the same “single source of truth”
- Training your team to interpret and act on KPIs independently
We make sure your KPI framework works alongside your growth strategy, your paid media channels and your customer journey analysis.
The result? A team that no longer asks “are we doing well?” — because they have the right numbers in front of them, every week.
Frequently Asked Questions about KPI Frameworks
Resources on Campaign Strategy
Ready to make growth decisions backed by the right numbers?
