Carlos Barge
eCommerce Growth Consultant
I help eCommerce and DTC brands grow profitably and sustainably by connecting performance marketing, marketing automation, analytics, and data quality into a single, scalable ecosystem.
Contact Details
Experience: +16 years
Email:info@consultordemarketingdigital.pt
Phone: +351 916 234 466
What I Actually Do
I work as an eCommerce Growth Consultant, partnering closely with founders and marketing teams to scale online revenue without sacrificing profitability or data integrity.
My work is centred on building data-driven eCommerce systems where tracking, consent, CRM, paid media, and automation work together to maximise ROAS, LTV, and long-term growth.
- Performance Marketing (Google Ads & Meta Ads)
- Marketing Automation & CRM (email, SMS, lifecycle)
- Advanced tracking, analytics, and signal quality
- Consent management and privacy-compliant data collection
- Continuous optimisation across the full funnel
Everything I do is driven by clean data, strong signals, and clear business outcomes.
How I Work With Brands
I work very closely with marketing, product, and sometimes engineering teams — often as an extension of the internal team, not an external supplier. My involvement usually spans:
- Data & Tracking Architecture
Designing and implementing GA4, GTM, data layers, and consent frameworks. - Activation
Using that data in paid media, CRM, email/SMS automation, and segmentation. - Analysis & Optimisation
Turning performance data into insights, hypotheses, and clear next actions. - Continuous Improvement
Ongoing optimisation of funnels, signals, automations, and campaigns.
This integrated approach is what allows brands to scale without breaking profitability. My true expertise is connecting all of these into a single, coherent eCommerce growth system.
